Question

Hey.  Is it better to build remarketing lists in google analytics or google ads?Hey. Is it better to build remarketing lists in google analytics or google ads? It’s for an SaaS company. Thanks  

Answer 1

Analytics is more specific and more detailed for sure. But Google Ads allow you to fill the list retroactively, so if is something urgent and you cannot wait to fill the list, I would go for Google Ads, otherwise Analytics always.  

Answer 2

Analytics gives you more flexibility and options  

Answer 3

I'd usually do via analytics. You can build far more granular, sophisticated options than via Google ads

Answer 4

Echo that, and import into google ads. GA has much more data to build lists on

Answer 5

Analytics. You can specifiy much more deepely

Answer 6

Analytics gives you more to play with.  

Answer 7

Thanks everyone  Slightly off topic but if I am managing tags in tag manager can I set it up in GTM?  

Answer 8

Analytics is preffered

Answer 9

GA has pre-build segments that can be consider for audience

Answer 10

Remarketing lists G Analytics and if we speak about conversions then go with G Ads if you can ;)