Question

Hi, we promote emergency service ads (locksmith) , what is the best bidding strategy for us? Thank you  

Answer 1

For emergency service, especially if 24 hour, have separate campaigns for mobile & desktop with 70 to 80% of your budget allocated to mobile. Day part your mobile campaign so you have ample budget for after 6pm. Bid high on mobile for top 3 position because you won't get any clicks. Make sure your ads and landing pages are optimised like a mofo Good luck

Comments

@jehias Falla I will. What is the best campain goal for this?  

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@vyatka48 if you can accurately track your conversions, especially phone calls, then use conversions, otherwise opt for clicks or no goal.  

Answer 2

I'd use manual and watch and monitor the keywords.  

Answer 3

Start with manual, get loads of data, build a mega neg list, analyse your data and keep improving!  

Answer 4

Sorry to join in do you start with a low bid like well below first page cpc

Answer 5

Manual for local ads. If you are tracking the conversions properly, eCPC

Answer 6

I'd get in touch with Claire Jarrett, she runs G ads and trains in them, locksmiths is her particular speciality!  

Answer 7

Get a pro to handle the locksmith niche. If you try to do it DIY you’ll get burned. It’s a super fierce service

Answer 8

Emergency locksmiths are the easiest niche as the conversion rates are so high. Just make sure you bid aggressively. You want to be right at the top. Serve ads to mobiles only.