Question

Hi!  Do you guys recommend adding using Single Product Ad Groups for Shopping Ads?Hi! Do you guys recommend adding using Single Product Ad Groups for Shopping Ads?  

Answer 1

If you can manage manually yes. Ultimately keep as many as possible in one campaign so you can leverage Machine Learning down the line when you accumulate enough conversions.  

Comments

Hi @wonderland! I have just 6 products, so should I create an ad group for each one of them or is it better to group them all on a single ad group?  

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Just stick them in a single group and optimise the bids at item id level.  

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I'd separate them out and use custom labels. Also make sure you have an automatic fetch schedule.  

Answer 2

It depends on number o products you have and number of conversions. We separate SSC into twoo groups - selling / non selling (with lower roas).  

Answer 3

Im having a very difficult time finding good resources for learning how to efficiently run Shopping Campaigns. Does anyone know of a good one? Everything I've found is fairly outdated.  

Comments

Just simple things like how to create single product ad groups etc. I need to get better at Shopping Campaigns

Answer 4

I mainly use ad groups, when I need to get a better view of the search terms. With 1000s of products the search term reports become hard to scan.