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Hi! Do you guys recommend adding using Single...
Hi! Do you guys recommend adding using Single Product Ad Groups for Shopping Ads?
+6
votes
asked
Apr 23, 2020
by
halter0
(
930
points)
Hi! Do you guys recommend adding using Single Product Ad Groups for Shopping Ads?Hi! Do you guys recommend adding using Single Product Ad Groups for Shopping Ads?
recommend
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4
Answers
+3
votes
answered
Apr 23, 2020
by
wonderland
(
870
points)
Best answer
If you can manage manually yes. Ultimately keep as many as possible in one campaign so you can leverage Machine Learning down the line when you accumulate enough conversions.
commented
Apr 23, 2020
by
halter0
(
930
points)
Hi @
wonderland!
I have just 6 products, so should I create an ad group for each one of them or is it better to group them all on a single ad group?
commented
Apr 23, 2020
by
lantha5942
(
1.8k
points)
Just stick them in a single group and optimise the bids at item id level.
commented
Apr 23, 2020
by
wonderland
(
870
points)
I'd separate them out and use custom labels. Also make sure you have an automatic fetch schedule.
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+4
votes
answered
Apr 24, 2020
by
balata484
(
3.3k
points)
It depends on number o products you have and number of conversions. We separate SSC into twoo groups - selling / non selling (with lower roas).
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+1
vote
answered
Apr 24, 2020
by
hydrometeor
(
1.5k
points)
Im having a very difficult time finding good resources for learning how to efficiently run Shopping Campaigns. Does anyone know of a good one? Everything I've found is fairly outdated.
commented
Apr 24, 2020
by
hydrometeor
(
1.5k
points)
Just simple things like how to create single product ad groups etc. I need to get better at Shopping Campaigns
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+3
votes
answered
Apr 24, 2020
by
socket
(
230
points)
I mainly use ad groups, when I need to get a better view of the search terms. With 1000s of products the search term reports become hard to scan.
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+3
votes
2
answers
Does anyone have a resource (link, video etc) for how to create single product ad groups in a shopping campaign?
asked
Apr 24, 2020
by
hydrometeor
(
1.5k
points)
product
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+9
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6
answers
So based on advice I got here and a little bit of research, I decided to switch to a SPAG(Single Product ad group)(Yep, it appears that's a thing) approach for my shopping ads.
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Apr 22, 2020
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Does any recommend using placements, keywords or any other targeting option with audiences for YouTube retargeting ads?
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May 18, 2020
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