Question

Hey everyone.  I've got a question reguarding an ecommerce store ad testing strategy.Hey everyone. I've got a question reguarding an ecommerce store ad testing strategy. Im testing 5 products, each for 4 days. I'm confused on the website side of things. Would I build a general store with 5 product pages until I find a winner? Thanks in advance!  

Answer 1

Uh well yeah for that few of products. Little use in using categories and creating an extra link downward at this point

Comments

@triton BTW, this is a recurring 20 day strategy to keep finding winners so I never have to hurry up and search for a new product when one fizzles out. Sorry about the unclarification. What do you mean by the little use in categories and links exactly?  

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Ok so normally you would use categories with 5/10/20 products in each category. I. e. all glue in adhesives all glue removers in adhesive removers. So they enter the store go to category and then to the specific product. That is an unnecessary step with a 5 product test campaign as it will make no difference. So the answer is yes a general store with the 5 products listed would be fine for that purpose

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Okay, I gotcha. I'm probably overcomplicating things as I am a bit of a perfectionist haha. I've been doing research on facebook ads for a solid year and a half and im just now getting ready to start up this store. The way ive been told is that a one product store seems to work best, but that way I wouldnt be able to test different products on the store.  

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And I am also just finding passion products that meet the number criteria for great products to market and the first 3 that I found are soooooo different from eachother that I didnt know if it would even make sense to put them all on one store or if that would look bad.  

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From what I see these days most of these people simply click on a product ad, leads to product page, adds to basket, goes to checkout for success

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Point is they don't look into anything else like your shop page etc

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I have been needing that one comment right there. Could not find this answer anywhere on the internet. You're the best. I appreciate the help man. Thank you

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No prob I am working a new shopping campaign now they can be tricky as shit

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Would rather be working that than this HVAC one right now