Question

Do you include products with no particular brand in the search network when doing Shopping ads? Yes, no and why?  

Answer 1

Yes, all the time Paul. I don't think you will see huge traffic from it though. On that basis, it's worth trying and check on it from time to time.  

Comments

@serum i’m rather concerned about involuntar clicks costing me cash.  

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If margins are razor thin then leave it unticked. If you're just getting going, maybe leave it unticked. It's one less thing to have to worry about. But longer term, enable it and check on it every few days. It depends on a lot of factors of course, but personally I have never seen much come from it. The odd sale here and there- decent return- just no volume.  

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@serum i always have it ticked. Lucky to have decent margins. But I’m an extreme optimizer  

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Good to know. Extreme optimizer here too :)

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Constant challenge with unbranded Shopping ads is whether to split by high-med-low intent. Seems to work well with branded, but difficult on non-branded since it's difficult to define what constitutes high, med, or low intent without ooodles of data,