Question

Anyone worked with not for profit and can guide on what is possible with google ads monthly grant ? Thanks

Answer 1

It is $10k per month text ads only $2 max CPC

Comments

@pupil unless you used max conversion or Target CPA bidding

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@hydrometeor thanks no retsrgeting ads?  

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@malayalam correct.  

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@hydrometeor cheers

Answer 2

I work for a NFP and also manage the paid and grant SEM. Worth noting it’s text only and the ads appear after the paid ads. We’ve done head to head tests and they don’t perform as well as paid ads. For important adsets recommend using paid account, using grant for brand and location terms.  

Comments

Thanks @bequest appereciate it, client is in Aus too so yes wont fit our needs for an event but worth using for general brand as you say - thanks again