Question

Any recommendations on targeting various cities? For a local business, how narrow of a list of cities do you target up to 5, up to 10, more?  

Answer 1

We target whatever the client s asks us to as long as there is budget. Sometimes, targeting different cities will require a different campaign for each. Other times (if the cities are close together) we will run a radius or some other targeting, and break up the campaigns in a different way. If you are running national campaigns, or statewide with a lot of big cities (think Texas or Cali), you will definitely want a campaign for each target area. Way more control and optimization possibilities.  

Answer 2

What kind of business?  

Answer 3

Would normally go for the service area (radius) around the business @ranunculaceous4