+4 votes
by (7.5k points)
Im having a very niched store, with the titles + descriptions of the product very informative and concrete. When I started the shopping campaign most search terms were relevant and I had sales. I only had to exclude a few searches each day (add negatives). But just few weeks in, there comes in a lot of very irrelevant search terms, and almost everything is irrelevant. Not 100% irrelevant but not even near the searches I had in the beginning. Because of this sales are down at none. I didnt change the titles or descriptions of the ads. The bidding strategy is manual CPC. Any idea why this is happening?  
Im having a very niched store, with the titles + descriptions of the product very informative and co

3 Answers

+1 vote
by (1.7k points)
 
Best answer
This happens when naturally when you increase your bid. If your bid is higher, you'll get more impressions, in order to get more impressions your product must be shown to more search terms, which causes irrelevant search terms in the end. You could exclude those with scripts.  
by (7.5k points)
So lowering the bids is a solution?  
by (1.7k points)
Lowering the bids is a solution, but with this strategy you'll be unable to scale your campaigns
by (7.5k points)
So the lower the bids- the more relevant the keywords generally?  
by (160 points)
Hi @flood433 very interested to learn more about those scripts you mentioned! can you please point me to the right direction where I can learn more about this? :)
by (1.7k points)
@tussle4 Yes, this also in realtion with ROAS. The lower the bids the higher is your ROAS. You can see this on most campagins.  
by (1.7k points)
@supersensible654 A simple Google Search should bring you in the right direction.  
by (160 points)
@flood433 i just did! :D Thank you!  
by (7.5k points)
Sorry, but is this the script type you are talking about?  
http://automatingadwords.com/auto-n...ords/
0 votes
by (7.7k points)
If this straddles the COVID-19 period, it's a whole different universe out there depending what your niche actually is. Otherwise as @flood433 says above, the easiest way to generate traffic like this from Shopping is to up your bid, especially if you aren't running an extensive negatives list cause it's a new-ish campaign. So to control what you're experiencing, yes, I'd try throttling back your bids by 20% and measuring the results, where your problem is traffic quality rather than scaling right now, worry about one BEFORE the other.  
+1 vote
by (7.5k points)
Yes, the daily budget is not very high either. Maybe this is not related, but do you know if it matters in which orders you put the words in the title regarding what searches will trigger them?  
by (1.7k points)
@tussle4 Normally, you should use a similar order like the following: "Keyword + (Brand) + Product + Material/Color/Size" most people suggest to use only product + brand + material, but I've saw great success including keywords. This will give you more irrelevant searches, therefore you should you use a script to exclude those keywords.  
by (7.5k points)
Thank you! Do you have any script to recommend?  
by (7.5k points)
Also can you give an example what "keyword" would be in the above mentioned order, because I would think that the "product" would be the same as keyword
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