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When I run video ads, I see "Earned Playlist additions" By the name I would assume that 53 people have added my video to their playlist.

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When I run video ads, I see "Earned Playlist additions" By the name I would assume that 53 people have added my video to their playlist. What is the advantage of it?  
When I run video ads, I see "Earned Playlist additions" By the name I would assume that 53

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