Question

Hi, I hope everyone is staying safe. Is it okay to have a broad match and exact match keywords in one campaign under different ad groups? Will there be any effect on impressions and overall results? Thank you

Answer 1

It really depends on your budget and goals. If it's a smaller budget I'd stick to a tighter match type. If you are looking to test broad match I'd suggest putting it in it's own campaign and it's own budget. Make sure to add negatives and start with lower bids.