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How is possible that cost is lower than cost/all conversions ?

+2 votes
by (510 points)
How is possible that cost is lower than cost/all conversions ?  
How is possible that cost is lower than cost/all conversions ?

1 Answer

0 votes
by (260 points)
Do you have a fraction of a conversion?  
by (510 points)
I don't use last click attribution
by (510 points)
Oh now I see! It divides the fraction and cost!  
by (260 points)
Gotcha, That’s why because it calculates cost per conv. If I spend 15 dollars and have . 5 conversion it calculates 15/. 5 = 30 which is more than you spent. Therefore allegedly if you spent 30 dollars I’d have 1 whole conversion. Let me know if that answers your question.  
by (510 points)
Perfectly clear! Thanks for helping me out. However the issue now is to clearly report this. Based on the attribution model I received 0. 4 conversion. However I will report this as one conversion in order to make it understandable to the client.  I will have to find a workaround in data studio report cause as it is results are strange to the client
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How is possible that cost is lower than cost/all conversions ?
asked Apr 27, 2020 by dorsum (510 points)
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