Question

Hi all, what's the #1 piece of advice you could give me on running my first ad campaign?  

Answer 1

Start with the detailed list of negative keywords, some universal keywords are easy to find whereas industry specific keywords are hard to find, just do your research, add negatives as much as you can, and thanks me later!  

Comments

@anther thanks man

Answer 2

Ensure conversion tracking is in place & start slow with a low budget and low cpc - gradually increase instead of blowing up the account on the first day. Ideally, start with Manual CPC or Enhanced CPC as bidding strategies.  

Comments

Appreciate the comment Ali,  

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@minacious I agree. Start with a budget where you can follow things and see how they evolve. I second manual cpc

Answer 3

Be aggressive to get your first click!  

Answer 4

Check out Zanet on YouTube.  

Answer 5

Thanks Allan.  

Answer 6

Don't do it on your own, if it's an important one.  

Answer 7

Expect to make mistakes. So use a small budget to prevent big mistakes. Learn n improve as u go.  

Answer 8

Aurel, thanks do you recommend any good tutorials? I've had good success at Facebook but first time with google

Answer 9

Start with small budget to test out your ads before scaling up

Comments

@sense sound advice Vincent

Answer 10

I’d say keep you account structure simple and small when starting out. As your conversion rate and quality score start to pick up and you know what works in your campaigns then scale from there.  

Comments

Thanks Robert.  

Answer 11

Setup conversion tracking first before you get any click or impression. Think about your business from your point of view, Ads Platform will always try to fool you with number of clicks and impressions.  

Comments

WajhuAllah, thanks my friend for the advice

Answer 12

Is adwords still working for low price products?  

Comments

I am using it very well on two low priced products below $15 USD

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@serum how much u spend per conversion?  

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I'm still in testing phase, getting around 3. 5 ROAS at the moment across multiple campaigns. Highest ROAS is 16. 25 as of today.  

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I see. I have been making loss for products average at usd50.  

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Something isn't right there then.  

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Send me the keywords and territory if you can, and I'll look at the data, but there are a lot of factors at play of course. Your store conversion rate, etc.  

Answer 13

Yes, get tracking set up. And don't automate. Two bits of advice there.  

Answer 14

Expect to loose a LOT of money. It’s not something you just ‘pick up’.  

Comments

Josh, correct, no different than facebook advertising!  

Answer 15

Look this process as an investment. Spending thinking in sustainability. No more than 20 words. Keep in mind the goal, ROI. At the same time you must lead n how to design a good landing page and implement a trucking system.  

Answer 16

Analytics, analytics, analytics. This shoudl be installed on your web pages and learn how to interpret them.  

Answer 17

Choose the right keywords, make sure your landing page is built to convert your visitors, and ensure you set up conversion tracking. Also, here's a step by step guide I made on setting up your first campaign that you might find useful:  
https://youtu.be/E15rVGRGnaE

Comments

Phillip nice man, thanks for sharing

Answer 18

Don’t let you account run endlessly. Drive 100 clicks, assess and make adjustments. Rinse and repeat.  

Answer 19

Checkout www. paidsearchpodcast. com - they are truly amazing. Super down to earth and 2 weekly podcasts about down to earth solid google ads knowledge. Totally free.  

Comments

@littlejohn thanks mate

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@smirk sure thing Ash. If you ever have any questions about Google Ads, feel free to reach out and connect. I’m always looking to help out others and add value.  

Answer 20

What is the goal of your campaign?  

Answer 21

@penicillin my goal is to run successful ad campaigns that's why I asked the question, coming from a Facebook ad background I was interested to see the differences, there certainly has been some great help here