Question

What are your top 3 things a product business needs to have buttoned up BEFORE they start advertising with Google Ads? Some examples may be: 1. Solid website 2. Social media accounts with good engagement 3. 5 star reviews on google business 4. Excellent SEO 5. Retargeting audiences Etc.  

Answer 1

Apart from the above: Conversion tracking Analytics Simple call to action Test Budget with defined CPA will be icing on the cake.  

Comments

@minacious what would be your Top 3 out of all of those?  

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For me personally, no one should advertise on Google if they can't track conversions/results. So that's the topmost. Because conversion tracking lays the foundation for your account & further optimization & scale. 1. Conversion Tracking 2. Google Analytics Integration 3. Solid Website

Answer 2

One major one you've missed. A great quality service or product!  

Comments

@romeoromeon22 let’s assume that’s a given  

Answer 3

Little to add more, Great quality and visually appealing landing pages so that you don't miss the spend by bouncing the traffic from there,  

Answer 4

1. Flawless Conversion Funnels setup 2. Well researched keywords for your product 3. A landing page with superb UI UX. Other important aspects: 1. Solid website and social media to back your content on landing page 2. Good customer service record which can be brought up using retargeting strategies

Answer 5

Make sure your products are set up correctly so they don’t get rejected by google merchant center for your shopping campaigns. Have your dynamic retargeting setup from google ads and have your custom dimensions set up as well on google analytics. Make sure you have calculated your break even points and your cpa as well.  

Answer 6

Excellent on-page copy for Google to crawl

Answer 7

You don't need SEO for Google Ads to work or social media accounts. They help add authority, but won't dictate ad success.  

Answer 8

Amazing product that the user needs

Answer 9

Product CTA AD COpy