+2 votes
by (240 points)
Hi guys, I have look everywhere but i can’t find a guide that explains how to set up the necessary things i need to have in order to track accurately my campaigns for google search ads and gdn. I am working for an agency and have a client that contract us to do search and gdn. His website is new so i need to do everything from scratch. Can you guys offer me some tips on what exactly i need to install or implement in order to make sure i can track my campaigns effectively? Really much help appreciated. Thanks.  
Hi guys, I have look everywhere but i can’t find a guide that explains how to set up the necessary

2 Answers

+1 vote
by (190 points)
Search for scripts to help you pace?  
+2 votes
by (510 points)
Google Tag Manager is the #1 tool that you need to learn. Google Tag Manager will allow you to install the 3 most important snippets of code(called Tags)on your website to track the metrics you will be relying on: #1) Google Ads Conversion Tag #2) Google Analytics Tag & #3) not as important but optional - Google Ads Remarketing Tag.  
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.
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