Question

As a beginner with google ads, I'm wondering what should I look for in my campaigns in order to optimise them well. Any tips are welcome. For example, what is a good CPC? I've noticed that the more general keywords we have have a higher CPC but also more clicks. Am I better off turning them off and focusing on more niche keywords with a lower CPC or rather leaving them on? Thanks  

Answer 1

Search the group, check out surfside ppc videos on YouTube, and ask questions  

Answer 2

Optimizing a campaign takes into account a lot of metrics. There is no "good" CPC, other than the one that sells your product or brings you leads at the price you want.  

Answer 3

It is actually not like that, the more generic (aka broad) the KW are the lower is the cpc. Usually the good exact KW cost you much more. There is not a good cpc, it depends on your vertical and your contextual market. Avoid whoever says a good cpc is x

Comments

Is it also based on the competitiveness? Must check google keyword planner as well?  

Answer 4

I found this podcast a really great and easily digestible resource when I was starting out. One of the ad build series might be a good place to start? The first 100 episodes you'll find on YouTube and the most recent ones you'll find on most podcast platforms  
https://paidsearchpodcast.com/

Comments

Best podcast by far. I love these guys.  

Answer 5

Is conversion tracking setup? Are you looking for leads or product sales? For google ads, Cost-per-lead or cost-per-acquisition matter most. CPC, CTR are all secondary metrics.  

Answer 6

In general, you need to focus on what gives you conversions. So if you work on CTR then you ofcourse will work on ad copy. There is no rule that cheaper or higher CPC will give you results.  

Answer 7

Use relevant terms as keywords and avoid using duplicate keywords in the campaign or account with same targeting locations. have a close eye on search terms to eliminate irrelevant terms and understand user searches to further optimize