Question

I switched my campaign from enhanced cpc to target CPA yesterday, now I'm getting a "Limited" message. I googled on how to fix it, but I'm not able to get rid of it. Anyone know what I should do? It worked well at first and is not working much at all now.  

Answer 1

Well it means you have a lot of room in terms of getting more conversions, if only you increase your target CPA bid ;-)

Comments

So it's wanting me to increase my CPA bid?  

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@interlock3 just double checking first: what's your daily budget?  

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@blum44 I doubled my CPA, it still says the same thing. Maybe it takes awhile to adjust?  

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Ryan, yeah; wait give or take another day. It needs time to dial in the machine learning anyway.  

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@blum44 cool thanks

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@blum44 how much your CPA used to be for the last 30? How much was your Avg. CPC with your previous bidding strategy?  

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@wozniak53 if you are just switching from manual to smart bidding make sure your target CPA or ROAS is set at a similar level as it was before and limit the changes to Booking negatives. The key is make changes gradually.  

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Do you prefer Target CPA or Target ROAS? My products range from $25 to $140, so I didn't know if ROAS would be good in that case.  

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@interlock3 are you talkng shopping or search? Because this is exactly why you need to work with custom labels for your shopping. The choice between CPA or ROAS depends on your model.  

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@afternoons9525 search

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@blum44 What's a good time to see if this is working. I'm about 2. 5 days in and so far, it's pretty terrible. My costs are way up. I'm paying about 4x per conversion on Target CPA vs Enhanced CPC. Does it need more time, or is it time to switch back?  

Answer 2

You might have a max cpc layered on the target cpa, check that in your shared library and then you can increase your target cpa and budget?  

Comments

@starvation I'm not familiar with the shared Library how would I go about checking this?