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Will there be a problem if i advertise for a...
Will there be a problem if i advertise for a product with a different SKU than the one on my landing page?
+5
votes
asked
Apr 30, 2020
by
kalb27
(
310
points)
Will there be a problem if i advertise for a product with a different SKU than the one on my landing page? Im changing supplier (same product) and have alot of data on the current SKU and would prefer not to restart the learning curve of my shopping ads.
product
problem
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3
Answers
+7
votes
answered
Apr 30, 2020
by
glottal464
(
1.2k
points)
Best answer
Yes the product page needs to match what you have in MC. Also if you're ads are using the SKUs for product groups etc than you would need to start again
commented
Apr 30, 2020
by
kalb27
(
310
points)
@
glottal464
what if i have 3 bundles with one of them still with the same SKU but changing the other ones?
commented
May 4, 2020
by
glottal464
(
1.2k
points)
By bundles, are you referring to campaigns. product groups? If you change your product IDs in Merchant Centre due to the product feed etc then you will lose the link to that product in Google Ads and its advertising history
https://support.google.com/merchant...en-GB
commented
May 4, 2020
by
kalb27
(
310
points)
@
glottal464
No i meant bundles on my landing page, where one of the 3 bundles have the same sku that brings the traffic to the landing page and the remaining 2 bundles have different sku’s
commented
May 4, 2020
by
glottal464
(
1.2k
points)
Oscar, so you have multiple products on one landing page and only one of those products matches the sku that you have in merchant centre? How does your product feed work then? do you only have a small subset of products in the feed?
commented
May 4, 2020
by
kalb27
(
310
points)
@
glottal464
Yes thats right, they’re all on the feed in merchant center, and is the same product with different sku’s. I do this because i use multiple suppliers. Do you think its allowed to do this? I reached out to google today and they was unsure and would get back to me.
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+5
votes
answered
Apr 30, 2020
by
plumper
(
8.6k
points)
Ready for suspension. Don't do this my suggestion
commented
Apr 30, 2020
by
kalb27
(
310
points)
@
plumper
what if i have 3 bundles with one of them still with the same SKU but changing the other ones?
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+5
votes
answered
Apr 30, 2020
by
raynell9
(
16.1k
points)
What means SKU? GTIN/EAN or just your own ID ?
commented
Apr 30, 2020
by
grandioso110
(
140
points)
Stock keeping unit. Used to help identify items in stock.
commented
Apr 30, 2020
by
raynell9
(
16.1k
points)
@
grandioso110
I know . In what field in the feed file you put your SKU? ID or GTIN ?
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