Question

I am setting up a call only campaign for a direct mailing & printing company based in AZ, US. I have selected mostly Exact Match keywords. Question - With exact match phrases, in a small geography, as a phone only campaign, do we really expect many leads?  

Answer 1

This is the most vague question I’ve ever read. Call-only ads are generally terrible though. Send the traffic to a trustworthy, well-built website. For lead expectation, you just need to run the campaign & test. If you want maximum leads for any niche, I suggest not doing all exact match.