Question

In 2020, Should we include Search Partners setting on our ads ?  

Answer 1

It varies but you should see who those search partners are. I had an electrician showing on mechanics partner sites before. Useless traffic.  

Comments

@triton this is the last 90 days.  

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@disintegration205 can see about nada there but you simply have to determine if the traffic is useful for your niche.  

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@disintegration205 also I do not generally use it myself.  

Answer 2

In 2020 - no. in 2021 - yes

Comments

@joinder40583 what news have I missed for 2021?  

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@joinder40583 joke. I like it ♥️

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My opinion is the opposite: I think they only work during leap year  

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@raynell9  

Answer 3

Google isn't terrible, but monitor it. In Bing, I rarely use it, lots of fraud, but if you do it, segment it in standalone campaigns.  

Comments

@cotten4 agreed. Bing search partners is incredibly shady traffic.  

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@hillary3 that is an understatement

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@cotten4 haha true. even Bing/Yahoo REGULAR search traffic is shady. there's a huge network of companies running hundreds of thousands of Facebook ads that just send traffic to their SERPs, so a good percentage of the clicks you're buying there are not "real" search traffic a single example is .  
https://www.facebook.com/ads/librar...s=all

Answer 4

Nope. if doing search campaign, never turn it on.  

Answer 5

To rely on feelings or 'I read that in a FB group' or ' A person told me that' rather than the data you have is a . very clever behavior .  

Answer 6

I always use it on brand campaigns and test it on generic ones.  

Answer 7

Ask a question like that is all you get is a tonne of opinions and no rationale or facts as demonstrated above.