Question

Hi, If I have ran a smart shopping campaign with the initial target ROAS of 200% which is the standard unless you change it. After running for some months, my conversion value/cost is around 8. 5 and its stabile there Can I then increase my tROAS to 850% in one go, or do I still need to go little by little week by week raising by 15-20% at a time?  

Answer 1

If it is stable and you are happy, don't change anything

Comments

@feriga4592 I was just about to update my comment. If the campaign is working with the current ROAS target you could try stepping it up to see if you can improve the efficiency, same revenue against reduced spend.  

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But what if it is stable, and I wanna see if I can get an even higher ROAS?  

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Then step it up slowly and monitor as @shaffer588 says

Answer 2

If you are getting a ROI of 8. 5 you should be fine to set the ROAS to 850%.  

Answer 3

This bidding strategy confuses me. I see so often a tROAS way higher than the ones that is put. Generally dont you try to adjust the roas until you get an as high roas as possible before traffic decrease?  

Comments

Exactly, just step up in small increments, as you mentioned in your original question.  

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Ok so I set it now to 850% in one go, and then every 2nd week or so higher it by 15-20%? Im just scared that if I set the tROAS now to 850% from 200% something is gonna happen and its not gonna deliver as it does now.  

Answer 4

Your branded keyword ROI will be a great barometer for your success and ROAS goals.  

Answer 5

1. I would suggest not to change anything and monitor the performance often. 2. If you want to increase the ROAS target you can Perhaps try a tROAS of 7 (instead of 8. 5) first to give the algorithm some space to optimize when you have a bad week, and then slowly increase it every 2 weeks wit a maximum of 15% if it is reaching the target ROAS. Otherwise it can collapse a little bit and you are going to notice a drop in conversions.  

Comments

Thank you!  

Answer 6

Create experiment with 850% I wouldn’t really change anything on it since its smart campaign

Answer 7

The goal of any business is to maximize its profits, not have higher margins merely. We actually convince clients to lower their min tROAS thresholds because that allows you to spend more money, get more sales, get new customers, etc. Raising you tROAS may bring you better returns but can potentially lower sales