Question

What are google tips for a beginner?  

Answer 1

Think in business goals and don't focus too much on vanity metrics.  

Answer 2

Get keyword analysis right

Answer 3

Pay attention to how your tracking is set-up and attributed. And use utm tags

Comments

@romonaromonda do you have any suggestions how to learn to set up tracking

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@cuprum good question. Not specifically. It is very individual to what you're tracking and how you implement it would depend on the website and your advertising sequences. Google analytics by default is handy, but no where near perfect. For instance, it doesn't attribute clicks and sales to social media accurately. Often GA will attribute that under direct channel. Start by researching how to use utm tags. This will put your work process into a good habit. Research and implement events and goals on your website. Link your analytics, ad words and search console accounts together (a lot of people forget this, or only link part of it, eg link gsc to adwords). By the time you do all that you'll have a good idea how it works.  

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@romonaromonda thank you so much for your help

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@romonaromonda I have one question. If you change google analytics (because someone else own that , and someone else own Google AdWords ) would that effect google AdWords or anything else . Thank you

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@cuprum what do you mean by change? You mean, set up a new account?  

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@romonaromonda yes set new account. Sorry for confusion. Because at the actual account I can’t create remarketing

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@cuprum doing so just means you're starting from zero, so you will need to run some initial campaigns and wait for enough traffic to flow through the website before you can do remarketing and learn user behaviours etc. If you're setting things up new, look at Google tag manage. Add tag manager to the website, then add your other tracking account tags to the gtm account

Answer 4

Follow all the best practices meticulously and you will be rewarded in the long term

Answer 5

Shopping beats everything! Dont bit much, only the sweetpoint and use only a handfull of keywords

Comments

@oocyte still somewhat of a noob myself. why not use as many keywords as possible. granted they are good/decent keywords?  

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If you want to buy something you will looking for "minecraft pc" and not "minecraft cheap pc version blue ". In my opinion 99% use the same keyword in order to buy something.  

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XD many reasons, Trafficquality, Retargeting, BlackBox Costumer

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@oocyte what is your starting bid for shopping campaigns?  

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@whooper depends, did you sell yachts or bananas? What is the conversation rate from your hompage? What is the lifetimevalue of a Customer?  

Answer 6

Tip #1: If a google rep contacts you, never answer them. Tip #2: If you do talk to a google rep, don't listen to anything they say. The rest should be a piece of cake  

Comments

Tip #3: reread Tip #1 and follow!  

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@howland any reason why?  

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This comment made my day! So true!  

Answer 7

Yt ads

Answer 8

Don't try and scam the system. They are very good at banning people.  

Answer 9

Focus. Focus on a niche you understand. Focus on performing for each client like they are your only client. Focus on real metrics for the client, not fluff metrics to justify your fee. Don't lose focus on the bigger picture.  

Answer 10

Treat client adspend like your own

Answer 11

Remember that campaigns are enabled right after you set them up! If you are not ready to spend, then pause it.  

Answer 12

Learn about costs and how to setup cpc etc. I have heard about too many cases where people thought the cpc was how much the daily costs where and spend their entire budget on a few clicks.  

Answer 13

Get an internship at an agency.