+1 vote
by (160 points)
Display targeting - If I use 2 custom audiences I've created through analytics, and they have an overlap, will that harm the campaign, and how?  
Display targeting - If I use 2 custom audiences I've created through analytics, and they have an ove

1 Answer

+2 votes
by (3.1k points)
 
Best answer
I assume you're going to lump both audiences into a single campaign to see which one is a winner. Overlap is not too much a problem as long as there are clear difference to the audiences. I don't know what % but if I had to hazard a guess, no more than 30% overlap.  
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