Question

Any recommendations on the best way to get ads in the local pack more often?  

Answer 1

Once you've linked your GMB to your Google Ads you can add a location extension. That extension will show on your ads most of the time. In order to get your ad to show on maps you can increase the bid amount % in the location section. Works really well for me. Just increase the location bid until you see it ranking. Good luck!  

Comments

Buds - How do you link GMB to Google Ads? I've looked and tried a few tutorials none of which have worked. I've been made admin for four location GMBs and it's looking like the only way is to do a smart campaign. I've tried in the location extension but it's not populating all the GMB locales.  

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@graceless836 no no, you must do it from the Google Ads Dashboard. Select Tool>Linked Accounts I believe.  

Answer 2

Location Extensions and Local Search campaigns

Answer 3

Map citations, location extension on ads

Answer 4

Location extension and higher budget

Answer 5

Well depends. R u talking about organically or paid. If organic. Distance plays a huge part. Next is relavence. Then posts. Then reviews. Paid, is relavence, previous search history, then distance, reviews.  

Comments

@dodgson the question is how to get ad placements in the map packs

Answer 6

Oh an time, how long u been online. All this takes time

Answer 7

Oh and this Pic, does not show the full map pack, ur search term is way to short, and way to broad. Physical therapy - what- what's the intent of the search. What intent and actions do u want to show up for. Never bid on a 2 letter search. Waist of effort and money.  

Answer 8

Spend more

Answer 9

Add your location extension Make sure you radius target. Ie target say greater London but if your business is in Wimbledon radius target in area with a % increase on that location

Answer 10

Local Search Ads, make sure you GMB is linking to your adwords account and make sure you have a lot of positive reviews on GMB, everything needs to be filled out.  

Answer 11

Hey Ryan! Unfortunately there is no way to force visibility in the map pack in Google Ads. Even increased bids for your location won‘t allow you to show up more often as bid adjustments are set by percentages - if you have one location it‘s already at 100%. This option is only to adjust bids in order to drive more/less traffic to one or more of your locations. The only 2 ways to show up „more often“ is by expanding the reach via an increased radius/more areas and a higher budget.  

Answer 12

And the other point is you of course have zero control over when Google even serves a map pack at all. Not a goal worth striving for. In that you should be doing all the best practices anyway.  

Answer 13

How often your ads appear is totally at Google's discretion.  
https://support.google.com/google-a...hl=en