Question

What’s the best strategy for Google shopping ads and large inventory websites? I notice that I only sell a lot a few products but the rest of the inventory (even if they are similar products) don’t get any impression at all therefore they are not showing in the search results.  

Answer 1

Have you properly optimised your feed data and product titles

Comments

@cowper Yes.  

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Can you give me an example? Lack of impressions is usually either low budget, low bid or issues with the product title

Answer 2

How large Thomas?  

Comments

@lantha5942 250 products

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Split down to item id level if you havent already - increase the bids on the items that are not getting any impressions

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@lantha5942 yes already done that