Question

Does phrase match serve for plurals now ? I thought so but wanted to confirm if anyone knew

Answer 1

Phrase match - yes, exact match - yes, BMM - yes.  

Comments

@raynell9 hypothetical future match type yes.  

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@raynell9 Does phrase match also serve for slight misspellings? like an a instead of an e in workman compensation

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@jenna49150 yes

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@eastern I call it shitmatch.  

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@raynell9 expanded broad shitmatch

Answer 2

Also hearts  

Answer 3

It does, but I like to do both just in case. I tested this last year — garage door vs garage doors Adding both increased impressions overall.  

Comments

@subminiaturize Does phrase match also serve for slight misspellings? like an a instead of an e in workman compensation

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@jenna49150 yes. Google will attempt to identify the intent of the search & match to your exact & phrase matches if possible. This works to a fault. My keyword “garbage disposal” was showing ads for “garbage dump near me” In this case, I made “dump” a negative keyword. It’s not a perfect system. Review your search terms, and be aggressive with negative keyword lists.  

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I am from the olden days of search so just trying to re-learn  

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@jenna49150 I hear ya!. It changes every 6 months these days! Google is getting rid of manual CPC in the next few months as well. I’m not sure what to do yet, as all of our automated bidding tests only lower ROI.  

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@subminiaturize i had heard that but did not know it was official

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@jenna49150 not official yet. It’s the “back half of the year”.  

Answer 4

Yeah, unfortunately. With phrase match, your ad can appear when people search for your phrase and close variations of that phrase, even if they include one or more words before or after it. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, accents, implied terms, synonyms and paraphrases, and variants of your keyword terms that have the same meaning.  

Comments

Hi Jake! I didn't know you were in this group! Nice to see ya!  

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I figured as much but wanted to validate. thank you so much!  

Answer 5

More evil every year.  

Answer 6

Last month Google matched a popular, but useless, 1 word search to a 2-word BMM keyword. Everything will be broad soon.  

Answer 7

No need for phrase anymore just use broad match and exact

Comments

@bartholemy9 why is that?  

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Exact match is now pretty much the same thing as phrase

Answer 8

Does this include company/companies?