Question

Tons of clicks and no conversions, not even on retargeting All Visitors or Adwords Optimized list on display ads. The same when I created similar audience of All Visitors, 1 conversion first $30 spent but then $400 spent and no conversions. I did not enter any specific targeting such as keywords, platforms, etc. Any recommendations I can follow? I am sure I can learn from you more than asking hundreds of Google specialists. I believe display ads have potential even though their AI algorithms cannot be compared to Facebook.  

Answer 1

Before start running remarking, Do you know if those audiences generated conversions in the past? because it's suggested run remarketing, when the audiences generated, if not, it's like your audiences it's not very good.  

Comments

@buckinghamshire8045 over 4000 conversions

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@booklet well, those audiences looks very good. Honestly. Look a like, it's much better than similar audiences for one reason. Facebook know much more about the users than google, because in Facebook, the users provide voluntary a lot of things (likes, dislikes, what does it shared, where does it common, etc).  

Answer 2

Consult a CRO guy.  

Comments

@blum44 Made my day. Thanks!  

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@blum44 I don’t have time because I can monetize my time better than selling mentorships or courses, simple as that. If you spent 60k in coaching good for you, it has probably helped you to do the same as well.  

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@booklet monetizing your time better, you mean by spending time figuring things out by yourself?  

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@blum44 Knowledge is priceless

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@booklet Agreed. That's why we spend a lot of money learning from people who have been where we still need to go. You don't know what you don't know.  

Answer 3

Check Placements - Exclude App traffic Exclude the games from account level. Filter by CTR. If CTR is above 5% - exclude.  

Comments

@minacious anything else I should exclude?  

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@booklet Start with excluding those placements. Or on the other hand you can download the list of all placements with placement url where your ad was displayed. Then filter out the good websites and run the campaign only on those targeted placements. Can optimize by excluding or including - everyone does that differently basis their objective.  

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@minacious exclude. mobile apps

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@minacious what’s the best and quickest way to exclude apps and games?  

Answer 4

Why are you expecting conversions on display? Display is basically branding. like putting a billboard on the road.  

Comments

@tims434 well you obviously don’t know how to use it. just like me