Question

Anyone have best practices for targeting affluent working moms? We're selling relatively-expensive background checks on nannies and other household staff.  

Answer 1

Show your pricing in your ads. It’ll keep anybody who can’t afford it away.  

Answer 2

You are selling whut?  

Answer 3

Yes - target female only, higher income range in affluent areas  

Answer 4

Have you tried FB Ads? May be easier to target on there.  

Comments

Charista, yes, and got it honed in pretty well. Then they decided we were violating their TOS by selling "personal information. " We are appealing.  

Answer 5

In market audiences for other high end products/services.  

Answer 6

I would do remarketing ads if you were already getting a good amount of people visiting your site from those Facebook ads. They are fairly cheap and you would know that it was someone that was already interested.