Between when Jewel who moved to Market Meadows on the newly developed Naper Blvd in 1978 and Colony it was called No Frills. Like Aldi today, everything was generic, we had to bring our own bags and nothing was labeled but the shelves. My brother in-law Steve Powers was a cashier there on the weekend had to memorize the prices. I would quiz him every Friday night before he started his weekend shifts, it only lasted a few years until Colony moved in.