This is why ALL medical institutions should be transparent with the cost of services. We need to shop around at our will. There is going to be a huge uproar once this becomes a law. I'm a nurse, and I am very happy about this. A visit to any doctor, sick or not sick, should cost no more than 100 bucks. End of story. It's a 15-minute visit. Insurance gets involved. It's 500 bucks but bcbs only make you pay 300. Wow! What a discount! Even a 20 or 30 dollar co-pay and insurance pay the rest. Still a rip-off. No wonder insurance seems unaffordable! If we all paid a cash rate for regular visits. It wouldn't be so dang high. Leave the insurance for hospital visits.