I found this content in a different group and liked it so much that I'm sharing it with this group. I personally have tripwire products but I don't try to make a living out of it. Had I done that, I would have been out of business or would barely make a living and not have time for my meme activism. But rather, I use them to go after bigger long term business relationships. Anyhow, I love the business philosophy behind the content below. Enjoy. . copied content. What if I told you that e-commerce, particularly profitable e-commerce, can be achieved without relying on physical products? Let me explain. Three years ago, I thought I knew everything about selling products online. I'd spent countless hours working Fortune 500 e-com, 8-5pm, selling boatloads of physical products for companies like Walmart, Sears, Kmart and Cabela's. And while I thought I was just selling consumer goods like electronics, kitchen gadgets, towels, clothing. you name it. I never saw the reality sitting right in front of my face. Products do not drive e-com, they're "tripwires" to gather customers, drive brands and grow larger, more lucrative business models and partnerships. While Cabela's was selling millions of hunting gear, industrial meat slicers and basically, any private-label line on the planet - they were actually accumulating 50% of their profits with their Signature credit cards and World's Foremost Bank. (I was the guy emailing customers and asking them to spend $25K monthly, or lose their "Club Status". ) And when customers weren't shopping for "products, " they're signing up for discounts, giveaways and personalized "Hunting/Outfitter" packages, with Cabela's-preferred partners. their own concierge service for connecting customers with premier hunts. So, what's the takeaway here? Selling physical products online should be your driver in e-com, but not the end game. To think you can only be profitable selling products alone, is shortsighted. Use products as a starting point to gather customer data, serve customers offers that make sense and grow a larger brand, diversify into larger partnerships and business models. With this line of thinking, I've doubled my e-com business through Ambassador programs, "offer-based" marketing and with less Facebook ad spend. I import less. I advertise less. And, I've made new partnerships that lend themselves to larger opportunities in the future like network marketing or buy-out. Try not to freak out over advertising platforms, finding "selling" products, and focus more on your market, your brand and your sanity. I've found that focusing on the bigger picture is soooo much easier than trying to ram products down your customer's throats. Best of luck in 2020 all! I'm rooting for you all!
☰
