1. Highlight similarities: According to The Psychology of Persuasion, people also like people like themselves, and authority matters. Basically something as simple as informing your audience of your credentials before you speak increases the odds you will persuade the audience. So, one way to win people over with your email is to share something you have in common: you went to the same school, you’ve been making something related to a hobby they have, you’re also in tech, their location, etc. You should also take the time to build your authority by introducing your credentials or experience in a few words such as how many years of experience you have, successful companies you’ve worked at, your degree, data from a big win you had for another SEO client, etc. 2. Provide immediate value: The norm of reciprocity involves our obligation to return favors done by others; it requires that we repay in kind what another has done for us. Provide value to the reader immediately, and they’ll be more indebted to you. You could share a recent news article about a Google algorithm update and explain how it applies to their business; you could let them know about a broken link on their website; you could give them 3 tips for improving their website, etc. I'd suggest giving them the specific advice you'd give them if they were your client - take the time to do some work for them upfront. Here are a few other ideas:
https://marketingoveralls.com/best-...ails/
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