The thing is the main focus keyword is "salesforce consultant" and the top 10 results is dominated by the high 80+ DR pages. I look for its relative keywords or something more broader but they just dont have enough traffic to put effort in. Would you guys say that giving the new website proper on page seo, backlinks and some blogs in that niche would be enough to get the site in a nice area? Or maybe just then go fo PPC after these changes?