Question

A Franchising website has 3K traffic on Fathers day. The new SEO 45 y old wants to remove that page because it brings just clicks from families and not from franchising candidates. Good or bad Idea? She claims "non toppical clicks" will hurt her site, higher bounce rate and destroy her ranking. ;-)

Answer 1

What does the person's age have to do with anything?  

Comments

@lapotin3857 exactly what I was thinking. Sounds like an ageism issue more than anything.  

Answer 2

Why did you hire her if you don't trust her ?  

Answer 3

She's definitely wrong, and brand awareness is great. You never know how many of those 3k could end up being a customer even when the buyer intent isn't directly being optimised for.  

Answer 4

The question is should non toppiccal traffic be avoided, I think for Google in fra chising with very little traffic this is a good sign.  

Answer 5

Satisfy the query, if your getting the traffic then G is given you the respect, NOW it is time to grow those traffic opportunities

Answer 6

What is the average time spent on the page by a visitor? Are you linking to a topical article/page on that page? You can also add a call out on that page to a page with information about franchising.  

Answer 7

Its not my page but on low quality SEO meetings often you hear crazy SEO's destroying ranking.  

Answer 8

"She claims 'non toppical clicks' will hurt her site, higher bounce rate and destroy her ranking. " Absolute nonsense.  

Answer 9

Turn the conversation around. Use the page as an internal linking asset. Then it has SEO value for the commercial pages. Also, don't hate on age/ experience off all SEO's.  

Comments

@debrahdebrecen they laughed with me telling traffic is traffic in brussels this week and paris last week. 2 big seo meetings.  

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Any traffic is good traffic.  

Answer 10

Your search - "nontopical clicks" seo - did not match any documents.  

Answer 11

Topical SEO is another matter. Bounce rate is not widely recognized as a strong signal but topical relevance between linked sites is. How strong? Who knows. Some SEOs say total unique domains matters more. But discourse is not exclusively topical so we would expect the worlds leading commercial natural language processor to have some appreciation of tenuous topical connections. Just how little value G affords links from not even tenuously related sites is anybody's guess, as is where or why little value crosses over to be negatively valued links.  

Answer 12

What terms did the traffic arrive from? how did they get there? how does she know it is irrelevant traffic? Anyhow her claims are rubbish, find a new client :P

Comments

@jointed Edwards looking for fathers day is not franchising

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But my idea is 100 million people look for fathers day and only 3000 for franchising, the competitor with maximum 3000 traffic only on franchising will be lower.  

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@robbert With respect you didn't state that the search term was 'fathers day' you just stated they got traffic on fathers day ?  

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@jointed Edwards so a franchise reseller gets tons of traffic on the keyword fathers day and all its variations. The new seo wants to take off that page for non topical traffic. (I already made a copy. ) All medium seo about 40 agree with her. But I have evidence all traffic is good traffic especially on neutral words. I would put my silos in this article of 5000 words that ranks since 5 years first.  

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However I would backlink it on franchising to give topical signal.  

Answer 13

None of this makes any sense. First, bounce rate is not a rank signal. What does Father's Day have to do with franchising? What keywords are bringing the traffic? Does the page rank and perform for its intended keywords? A periodic spike in irrelevant traffic isn't hurting or helping anything. It's certainly not a reason to remove a page.  

Comments

@deathly they rank for the keyword fathers day and all its variants. I would send franchise related domain links on franchise keywords and not push on fathers day but removing 3k traffic a month might be a bad signal to Google.  

Answer 14

I'm out of this debate as it is like knitting fog :(

Comments

@jointed Edwards brilliant quip - knitting fog - stealing that!  

Answer 15

Immediate bounces are a likely ranking factor IMHO. But its page by page and keyword by keyword. IMHO. See the IMHO part. No. I have no frakin case studies.  

Answer 16

This is the problem when people focus on conversion RATE and not Conversions