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dowling agree 100%. Most never get read, if they do get looked at, they just flick through to the last page and look at pricing, or they get deleted, printed out and stacked an inch high on someone’s desk. You don’t stand out because they’ve received 15 other proposals from other seos all using the same software (great example here in this post) or worse still, they get forwarded to someone in India for $3 an hour. “here’s all the recommendations, do this”. In addition to all this there’s no message, you can’t convey any value - especially if the client is just sitting there looking at a PDF. They’re time consuming and most business owners don’t even understand them. Or you spend hours putting one together and you don’t get the job (I’ve spoken with some freelancers that spend days doing them) For me, I do presentations and they kick ass. The advantages are massive. I did proposals for probably close to 10 years - I’ll never go back.