Question

What’s your favorite Google Analytics measurement and why? I’ve currently been really into the Reverse Goal Path because it shows you: - what sources the most valuable traffic comes from - the best landing pages - the best conversion pages - the highest converting paths This is helping our team to ask better questions and gain strategic insights to capture more of the best traffic: i. e. traffic that completes a goal.  

Answer 1

I work in the B2B space and one the recent discoveries was time lag for a client, where 30% conversions happened between 60-90 days. Helps them understand the buyer behavior better, set right expectations and also helps broaden the nurture funnel to accomodate and motivate users 2 months down the road.  

Comments

That combined with attribution modelling (last interaction vs linear vs position based) is mostly an eye opener for clients who only see source/medium reports and calculate ROI.  

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@bucovina7065 have you done any work with first click attribution modeling outside GA?  

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@laddie2 No. Can you share a use case?