Question

Marketing Talk We have the data. Does this mean a negative name association does matter for branding? Perhaps not all publicity is good publicity.  
https://metro.co.uk/2020/02/27/make...2964/

Answer 1

How F’ing dumb are people? I have my answer.  

Comments

@burress6370 I ask this question almost everyday !  

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Very, very, very dumb.  

Answer 2

I think don’t think anyone wants to be “that guy” and dampen the mood of the party with Corona beer. Prolly all it is

Comments

@dimorph28475 - I fucking love Corona. Especially with lime. In the summer.  

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It's like all they drank growing up in LA too ‍♂️

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I also love Corona! Reminds me of what we drank on houseboat vacations on lake Mohave

Answer 3

They fixed that problem

Answer 4

And the accounting department thought just how handy a global viral epidemic would be.  

Answer 5

There is a local music venue here in Asheville called ISIS Music Hall. they named it right before ISIS got its name in the news. They got MANY MANY angry phone calls about the name, but nonetheless, they refused to change it.  

Answer 6

People are horribly stupid

Answer 7

In new conspiracy theory news, the virus was developed by Netflix to increase the views of their new Pandemic show with partnership with Heineken and sellers of masks to deposition Corona.  

Answer 8

That’s a horrible lose-lose situation for them—they can’t joke about the virus to swing sales and they have to deal with ignorance. Perhaps a good marketer can figure something out—if they can show they are losing 9 figures then they might be given some leeway in advertising and marketing.  

Answer 9

Corona must immediately spend $10, 000, 000 to spread the new name Covid 19—that’s their best option probably

Answer 10

My New Trading Strategy: 100% monitoring the CDC website for new outbreaks and then shorting any stocks on companies whose names closely resemble those new viruses. Winner, winner, chicken dinner.  

Answer 11

They just need a good commercial that says this is the good Corona. Watch out for the bad one.  

Answer 12

Damn, that sucks.  

Answer 13

I'm almost certain that if they rebrand from "corona" to "Corona Vaccine" they will hit the jackpot.  

Answer 14

I thought every publicity is good publicity

Answer 15

I think we'd be naive to assume that this is purely as a result of consumers who associate this product with the cause of the infection. Even to those who understand there is no connection, the word "Corona" will now always have a negative connotation and will subconsciously deter people from making it their beer of choice when standing at the bar.  

Answer 16

Wonder if there is insurance coverage for this kind of loss?  

Answer 17

Also shows just how dumb people are.  

Answer 18

This reminds me of when my friend bought a beauty salon that had a great reputation in the local area. A couple of years later a terrorist organisation with the same name became mainstream news. The sales for Isis Beauty dropped until they rebranded  

Comments

Isis is also the name of an egyptian goddess. Probably back than he thought of that.  

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@darien probably, but the locals didnt think that  

Answer 19

If you read the various news articles, it's the general slump in demand for all their beer brands in China due to the virus, not just the Corona brand

Comments

In the several articles I read, AB didn't blame the drop on negative brand association though , they cited the slump across all brands as a result of Chinese lockdown, especially over Chinese new year. Newspapers have just slitted in "maker of Corona suffers slump" etc as clickbait to make everyone think different. Seems to have worked. This is more an example of clickbait headlines than anything else.  

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@fro5 nailed it. The article contains zero data how much corona was sold in the US after news of the virus spread. At least as far as the article is concerned we know nothing about how "Corona" is pronounced, spelled or spoken in the PRC, or how, if at all, people in Asia associate the beer with the virus. As journalism goes, it lacks any statistical context -- if one product drops in the Asian market we need to know what's going on in Asian markets before we can blame it on similarities in the English name of the product and the English name of the virus. This is a quintessential example of salting a story with a few data points to persuade an audience the data is speaking. No credible data scientist would recognize that scant data as instructive. It's simple "scientific proof" of the sort we stuff into copy about "research has shown a 500% increase. " without any concern for the actual merits of the research. In other words, as fellow journalists have called it, the job is to make meaningless pap seem interesting. That's all this is. Clickbait to sell readers to advertisers.  

Answer 20

I think they lost 132 million really stupid people . sucks for them

Answer 21

They should run a contest on what to rename Corona Beer. Would be worth hundreds of millions of dollars of free publicity. Plant teams of ppl in cities who picket to KEEP the name and talk abt how dumb it is to associate beer wiith a virus.  

Answer 22

Meanwhile, this is going on in Corona Queens right now, live shot.  

Comments

I guess afghanistan

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@cabin but your pic is probably somewhere in the middle east

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@darien I'm just joking dude

Answer 23

I call bologna. My brother drinks that much a month just by himself!  

Answer 24

When I was growing up all we had was.  
https://snltranscripts.jt.org/75/75...phtml

Answer 25

That’s some loss!  

Answer 26

They are advertising on YouTube right now with comments off.  

Answer 27

Goes to show how much money they make

Answer 28

Oof, thanks for posting this. Was curious the impact on their brand.  

Answer 29

With that in mind, when do you think we'll seebig companies start to mutate their own viruses, like Coca Cola creating and naming the Pepsi virus  

Answer 30

Chevy Nova. No va. ‍♂️

Comments

No go hahahah

Answer 31

Time to buy In .  Buy low / Sell high  

Answer 32

Most things are down is corona down over and above the mean

Answer 33

$170 million in American dollars.  

Answer 34

It wasn't the virus, it was those bullshit seltzers they just announced. jajaja

Answer 35

Why do u think they named it after the beer? to all u idiots who calls it a conspiracy, first tell me what Corona means. i know what it is, thta is the reason why they named it after the beer.  

Comments

Not to brand myself as an idiot (check the phrasing of your post), but it seems Corona means a white circle of light around something. Frankly, I have no idea how this connects to bear OR a disease. But I've been trying to ignore the whole thing altogether precisely because it is being hyped. Honest question: Why would they name their beer after that?  

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@elenore Corona = crown. =iluminati. freemasons ritual. Bill gates already warned us. why would they name that virus after a beer? u shouldnt ignore it cus it has to do w everything going on in the world today.  

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It wasn’t “named after the beer”: First described in detail in the 1960s, the coronavirus gets its name from a distinctive corona or 'crown' of sugary-proteins that projects from the envelope surrounding the particle.  

Answer 36

Corona means 'crown' (as per the one on the logo on the bottle) which is what the virus looks like under a microscope

Answer 37

All publicity is good, the spin is missing. They need to spin this or own it and go with it.  

Answer 38

I wonder can they sue WHO for naming that virus

Comments

@ozonosphere probably

Answer 39

Is that why they came up with covid-19 ? ? .  

Answer 40

You shouldn’t believe everything you read.  

Answer 41

I might start buying Corona beer out of pity to help them recoup some of their lost sales if it wasn't a shite beer. :-)

Answer 42

If you needed proof of how stupid we are as a society, here you go.  

Answer 43

Everybody knows Corona Virus spreads by drinking Corona, like duh that's so obvious. /sarcasm

Answer 44

Hilarious I actually bought Coronas