Which keyword should I target? Recently I retrieved a keyword data(US-based) from SEMrush along with volume which is synonymous to each other. Commercial line of credit with a volume of 320 Business line of credit with a volume of 9900 Both keywords seem relatively the same. My concern is that which keyword to optimize first. Does targeting exact match keywords still work or google will understand both terms equally? Thanks and eagerly waiting for your kind response :).