+12 votes
by (8.3k points)
Nice SEO advice here by @luciolucita32 today by staying ahead of the Algo update curve. I love any solid technique (its been SEO tested) that helps future proof my rankings.  Check out what to do about the #NoFollow Update Here:  What is everyone using for internal link audits these days? (Currently I am using sitebulb)
https://mailchi.mp/0ad69d11bcdf/the...72393
Nice SEO advice here by Daniel Cuttridge today by staying ahead of the Algo update curve.

9 Answers

+11 votes
by (2.1k points)
Thanks for the share mate! I totally need to start using those 'chimp shortlinks myself haha
by (8.3k points)
Hey @luciolucita32 you bet! You got killer SEO game! Are you using Lighthouse to audit and improve your score, or checking "generic" anchor text with another site audit program? I just want to double check some sites. Your email was timely as I have been diving into content relevance a lot lately!  
by (2.1k points)
@sawyor640 Thanks :) Nah, the lighthouse audit only runs it on a per page basis, it's way easier to run a check inside of WordPress itself with a database plugin e. g. Better Search Replace. Or you can do a quick search in any of the . php files for any template generated links! Might see if I can create something quickly in sheets to check it easier. Edit: General internal link audits I like SiteBulb & Ahrefs :)
by (8.3k points)
@luciolucita32 me too, love sitebulb, I did see Ahrefs now has their "internal backlinks" feature, but I haven't used it yet. Awesome tip with the better search and replace plugin though!  
by (2.1k points)
@sawyor640 The Ahrefs feature is gold for competitor research! Quickly see what internal links they have and how many :P
by (8.3k points)
@luciolucita32 SOP time!  
+3 votes
by (360 points)
I mostly use Scrutiny, it’s like a poor-man’s Screaming Frog for Mac, but it does the trick! I usually export the CSV into my change tracking spreadsheet, and adjust in the sheet as I make on-site anchor changes.  
by (6.4k points)
I will have to take a look Ryan, thanks
by (360 points)
@undertone: Look for “Scrutiny coupon” on Google and they have a page on their own site that cheekily claims “we hid this to see if anyone would find it. Here a coupon! ” I think I paid $50 for a lifetime license or something. It’s a basic crawler but for internal link audits it’s perfect as it lists crawl depth, 301s etc. Biggest drawback is that it doesn’t have visualization like SiteBulb.  
+9 votes
by (2.2k points)
@luciolucita32 thanks for this! I get this nofollow link question every single day! With permission going to post this in my group. And thanks @sawyor640 for sharing it
by (2.1k points)
Totally fine to re-post etc :)
+2 votes
by (1.5k points)
Very interested test. Some interesting implications as well. May have to add it to the docket for testing
+7 votes
by (3.7k points)
Awesome test and results. If adding nofollow attribution to the generic links helped increase the anchor text relevance of the remaining links, what about keeping the links dofollow and changing the anchor text to something more relevant to the content of the page?  
by (8.3k points)
Good Question, I wonder if Inlinks. net helps with this. @petro any thoughts on the new NoFollow Update?  
by (1.1k points)
@sawyor640 well - we could create a proper test, as our links are dofollow (and javascript) but I suggest the link is more about context than keyword. Topic not anchortext, so changing the anchor will only change things when the meaning changes as well. In terms of the change in the nofollow algo weighting, I welcome it, but don’t know what the impact will be, yet.  
by (8.3k points)
@petro more about context than keyword <--- Great Point!  
+7 votes
by (1.1k points)
Daniel, so you recommend doing a nofollow those generic anchor texts?  
by (2.1k points)
As I said in my Newsletter there the only thing I am actively recommending is people to not stop using NoFollow. I think my result I had was because my internal linking strategy doesn't lean towards over-optimized. If you want to try it out you can NoFollow them, remove them or change the anchor text on some of them as @phenothiazine mentioned. If you're underoptimized with your anchors it'll help a lot. If you're over-optimized you have to keep in mind that these anchors will be balancing things somewhat. In those cases you'll have a lot of work to do to get things fixed up enough before you can really benefit from the full relevance signals of a well-optimized internal anchor profile.  
+4 votes
by (1.4k points)
I got this email too - made me do some reading. Nice work Dan.  
+10 votes
by (890 points)
@luciolucita32 Can you explain a bit more? What did you nofollow, exactly? The "More" links that lead to inner pages, like "Read more" for blog posts? If that's the case, you must have left the the titles linked, or otherwise there would be no internal linking, right?  
by (2.1k points)
@mayemayeda Yeah 100% I would never remove a link from a title if I was you. If you search your site for the anchors that I added in there then you should be able to find a list to go through  
+8 votes
by (2.7k points)
Hello @luciolucita32 I ran this poll a few months back. A majority on this forum did not use no follow for internal links. What is your view on this?  
by (2.1k points)
@upend42 I’m not saying to not use them on internal links  Did you actually read the link?  
by (2.7k points)
@luciolucita32 I understood perfectly. I was just wanting to share the thoughts of many others here on not using No follow attributes for internal links. Sometimes when you try to be brief in your comments, it leads to sarcastic emojis.  
by (2.1k points)
@upend42 I’m not talking about internal links though, I’m talking about anchor text dependent utilisation of the NoFollow attribute. I wouldn’t write about this if I was setting NoFollow on ALL my links would I?  I would recommend people learning what that attribute does before setting it on all links. That’d be very silly indeed.  
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