Question

What are the most important metrics you measure when working with clients?  

Answer 1

Leads. That's all that matters. As a marketing professional your job is to bring them in, it's the clients job to sell them.  

Comments

Jack Kimball conversion seems to be a common pattern. Accounting for the phone calls, form fills, chat fills etc is by far the most important metric

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@ragan215 Conversion are leads .  

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@bayberry55087 No, leads are potential conversions.  

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For the sake of semantics, if you're calling a phone call or any other lead a conversion for web tracking purposes that data doesn't mean diddly-squat if they don't sign up or purchase in my opinion.  

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@digraph Correct, semantics. Google refers to leads as "conversions" in both Google Ads and Analytics so we stick to that to keep client confusion low. A phone call, form fill, etc is a conversion resulting in a lead . they are the same. When a lead/conversion converts, that is a Sale. You're confusing being a marketer with being a salesperson. As a marketer, your job is to put "asses in seats" so to speak. You have no control over your clients' ability to close deals. This is obviously speaking in the real of client work since that what the OP was asking about. E-commerce, affiliate, etc change these a bit.  

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@bayberry55087 I am a marketer, salesperson and local company owner. What I was referring to as conversion is from the clients perspective per the OP. But again, it's all semantics here.  

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@digraph He didn't say anything about from the client's perspective - he's asking what the metrics are to focus on when working with clients. Dude, you made a dumb comment that didn't really apply to the question. Stop trying to backtrack and sound right. Just let it go .  

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Chandler, gawd man. calm down. I initially interpreted conversion as scoring a "sale" variant, which in my mind is a metric that matters at the end of the day. The client's happy, and the SEO effort pays off, as a team. Which is why I clarified with the semantics comment. granted I misunderstood, but it's just a conversation man, relax krackajackfoo.  

Answer 2

How much the annoy me

Answer 3

Traffic and Goal Completion

Comments

Jack Kimball conversion

Answer 4

For what type of marketing campaigns. I look at KPIs like this.  

Comments

That is super nice software! What is the name of that software? I will love to use something like that!  

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@willywilly82 google data studio

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Jack Kimball these are easy stats to grab from analyticd

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@ragan215 Yes, look at some success metrics too. KPIs like CPC, conversion rate, Cost per Contact, Cost per Lead, etc

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@bowleg Love it, thank you so much for the feedbacl

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@ragan215 You're welcome

Answer 5

The size of the check

Comments

@venetic best answer  

Answer 6

How much money im making

Answer 7

Whether customer is happy and understands the progress and how it converts to business etc

Comments

Progress is huge Jack Kimball this is a future product though

Answer 8

Whether or not they purchase

Answer 9

How quickly they respond to your questions/requests. I have a client who takes a couple weeks to respond to my questions/requests for more info. I wish I could have known this sooner.  

Comments

Interested point Jack Kimball clients should be able to add feedback on reporting with a hover over comment tool that goes right back to the agency. Our CMS does this now, will show you once we get together again

Answer 10

Rankings, traffic and leads.  

Answer 11

Is the client making more profit (as a direct or indirect result of my work) than he is paying me?  

Comments

Jack Kimball ROI, this is a hard metric to find as clients average sale size depends. This is calculated by determining the average sale per customer, the clients close ration, which then determines the ADL (average dollar per lead). An easier metric to justify than the true ROI

Answer 12

After doing this awhile, I'm beginning to see that the most important metric is the Client themselves! How easy (or not) they are to work with and how the pay!  

Answer 13

Conversions (leads, sales. )

Answer 14

Traffic and killing dead pages that bring down their stats. Unused high bounce high exit is bad! Get rid of them!  

Comments

Jack Kimball dead pages, 404 pages hurt the user experience. This would require a bot crawler as we discuss before but is more for the SEO and not the end client

Answer 15

Honestly the client needs to answer this question. You can provide them every metric, but if you are missing the one that’s most important to them, then you gave them nothing.