I THINK, and I would invite anyone who has more knowledge than me to disagree, that if you focus on highly valuable content, then mix your linking with high value, highly ranked industry content, then include 1 client link, you would be ok. As long as that client link is helpful, that would just add to the piece. For instance: 17 tips on traveling to Belize 2500 words link to Belize wikipedia page link to govt "tips for tourists" page link to CDC "recommended vaccines" page link to TripAdvisor "10 best restaurants in Belize" link to client (enter tips here) plus 5 more links This is of course generalized. You would probably want more than 10 links, etc. Another tactic might be to get your posts up, maybe 2 at a time, then salt your client links in later as updates. I like to put up a post a bit raw, then hit it every week with updates adding images, more text, more links, all of which I had when I originally posted it, just to get more fresh content kicks. Would welcome feedback.