Question

Hello, all SEOs !  Please help me to clear my doubts.Hello, all SEOs ! Please help me to clear my doubts. Is it a good SEO practice to add a different post title and meta title using the Yoast SEO plugin? It is showing me tremendous results in boosting CTR

Answer 1

That is SEM, and if it gains, it wins

Comments

@kyleekylen yes you are right it is used in running PPC campaigns but i am using it in organic rankings. I do not want to draw any manual action/penalty that is why I am discussing it here.  

Answer 2

Just make sure to track it, test it, and use what you've learned. Example. I noticed you're using [Solved] in your meta title. What I've found, after doing some A/B testing with 10+ pages, is that approach can be a huge hit or a huge miss in terms of CTR.  

Comments

@viscountess till now it is going hit for me but i am concern about future consequence

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@caryncaryo Make sure to try this on multiple pieces of content types and monitor at least weekly in GSC.  

Answer 3

I do it all the time. My title in WordPress is something like Dog Pools My seo title is 10 Best Dog Pools Reviewed

Comments

@baulk51 is it performing good? Does the G consider it under spam or clocking?  

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Performs very well It's not spam or cloaking

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@baulk51 would “dog pools” be your focused keywords?  

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Yes But if you add what I suggested, then you can help increase your CTR Plus you can pick up some searches for Best dog Pools Dog pool reviews

Answer 4

Meta title needs to be catchy. If the H1 is the same, ok. If it isn't, it might still be ok but then you may have a message match inconsistency problem. Traditional SEO doesn't care, but CRO does.  

Comments

@fiddlefaddle Thank you for your valuable input. Much appreciated :)

Answer 5

Its showing good results not because you are using different titles in both fields, but because you are using Title tag modifier/power-up - in your case its '[Solved]' title tag modifiers/power-ups when used properly will bring great results as they will caught viewer's attention directly increasing CTR with possible emotional/curiosity/problem solving hook such as Step-by-step, Checklist, Ultimate, Proven, Quick etc

Comments

@goodale this is just an example of one post I have around 200 posts on different topics using same tactics. To my surprise I was able to lift my ctr to 17% from 2 %

Answer 6

Not good practice

Comments

@quadrille How? Can you please elaborate?  

Answer 7

Why not just change the H1 to match the meta here? I would remove the bracketed Solved in H1 though, I think it's good for the SERP to catch views and get the click, but not necessary once users click through.  

Comments

@morphology My BR and SD is also good but yes it a nice idea to introduce it in H1 tag as well. Thank you for stopping by and respond. :)

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Also, edit the spelling for Google Maps in the meta desc

Answer 8

Definitely a useful feature

Answer 9

We do it all time. once user has clicked . on the page we have relevant content as we mentioned in the seo title. they stay and consume the content. yoast does not show any issues with it too. so all good keep it up

Answer 10

@legroom I would love to hear your input on this. I have around 1200 posts can i do it on all the posts? I do not wish draw any content penalty or manual spam action.  

Answer 11

You can do it on all, but I take advantage of that feature to play around with title tags for CTR. Just keep track of the movements as a result and let them sit a while between changes.  

Answer 12

Yoast, rank math, custom fields, it doesn't matter. In fact you ask if is a good practice to have <h1> (given by the wordpress title) different than the <title> (added by any SEO plugin). First of all, having them the same is just an over-simplification brought by the major blogging platforms. Second, like most here already said it: depends how you do it, but there is no policy or guideline saying h1 and title should be the same. Surely, they must be related though :)

Answer 13

@caryncaryo would “Divi Google Maps Error” be your keyword?  

Answer 14

It all depends on what kind of SEO'r you are. I, on one hand, am a guy who uses three to five different titles at once in my meta title.