Looking for advice: For the sake of example, let’s say my client is trying to rank #1 in google for the phrase “Boise DUI lawyer”. He has a page ranked in position #6, but the page has the URL “/learn-about-dui-penalties”. Would you: A) change the URL and optimize the page more for “Boise DUI lawyer”. NOTE - this page is about 4 years old. b) send more links to the page to rank it higher and leave the URL and title alone. C) create a new, optimized page and try to get it to rank above the existing page (maybe 301 redirect? ) D) something else (please elaborate). I appreciate any input!
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