Honestly, the companies really have no need for those reports - those are YOUR tools to analyze, form a plan and either execute it or give it to them for execution. None of our clients ever see those types of reports. We might create some snapshots and overviews to show why we're making a recommendation to do or fix something but they're hiring us to solve their issues, not to point them out. In your case it seems similar. If they're not hiring an SEO firm now, they have no need for those reports. If you give them to them then all you've done is make them aware of a problem but that problem has been there all along and there's no one there to fix it so. on the trash pile it goes. The recommendations are probably not enough either - again, they've got no one in house to follow up on them. Sure, they may offer you up a few people for a few hours a month to help go through relinking posts or doing some linking outreach. They may have some folks who can help with content preparation. But if they were geared up to handle a recommendation - they'd already be interested in SEO and doing something about it. Bear in mind that it's also very rare for one person to be highly skilled in all the facets of SEO. For example I'm a Tech SEO guy, so I can do internal link structure, structured data, semantic html markup, and all kinds of on page stuff. Sure, I can have a good understanding of the kinds of external links you want to try to get, but do I have the skill to know how to reach out get those links? No way. I can give technical advice on content format and presentation, but can I prepare good marketing content that will inform, titillate, and convert? Hell no - unless it's about something I'm an expert in, but Technical SEO blog posts for a restaurant web site are pretty worthless nowadays. So. you will probably need a few more people involved. You may be able to identify technical problems, but can you fix mismatched tags or content that renders too wide on mobile? Do you know enough about semantic html to make sure you're nav, breadcrumb, article, sidebar, header, footer content is labeled and marked appropriately? (Maybe you do know those things, but eventually I'd hit on something you would need help with - just as you creating a list of things you know would certainly hit on something that I need help with). One of the reasons the Ferrari SEO firms are Ferrari SEO firms is the diversity in expertise and experience that a team can bring together. Don't let this dissuade you, though. Since content (and therefore onpage SEO) seems to be your thing, maybe you start by just offering that (and whatever other specific things you feel proficient in). You won't get the full service results since 2/3 of the equation is missing, but you'll get results. If you can improve their conversion rates through more or better qualified traffic and they start to make more money, then they can start to look into hiring other people to fill in the gaps (or to pay you a bit more to go find those people and put them on your own team). Many Tech SEO recomendations are one-offs, too - fixing templates, adding itemprops and so on. Those are things you can build a recommendation and outsource it to someone who can help. "Here's $500, I've got about 5-7 hours of things I need you to fix on the site. " Something like that. HINT: I'd take 10 Qualified visitors over 100 random visitors any day. On page (and in targeted content strategies especially) is the quickest and easiest way to get that qualified traffic. Find the need and fill it - if there aren't a lot of other people filling that need, you don't need a zillion inbound links to compete. So, yeah. those reports are good list of things for YOU to make sure you're covering the bases, but all your client needs are the conclusions and recommendations you develop from analyzing them - and then they probably also need someone to implement those things for them - or at least many of them. You could try to present yourself as a Ferrari, but I think you'll end up with more success just presenting yourself as a good common sense work truck to build a solid foundation and increase revenue so that a Ferrari comes within reach. (And by then, you'll have been able to actually position yourself as that Ferrari).