Thanks Marcus! Just sum it up and add some details: we make estimations, Domain Analytics makes estimations based solely on keyword positions and their estimated traffic (search volume X average CTR). Traffic Analytics, on the other hand, makes estimations based on analyzing clickstream data about all of a domain’s sources of traffic, not just from search. These tools works to measure your estimated competitor's traffic You are right talking about that the best use of SEMrush is not to measure your own website’s traffic statistics. You should always use Google Analytics for your own website instead of other tools