Been doing this for 3 years. It is normal to crave foods but it does lessen and it gets easier. Here are two things that helped me. 1. I added complex carbs (whole grains, whole grain products, brown rice, potatoes- both white and sweet) and I dd this before the Purple plan. That seemed to gut my cravings for snacky foods, like chips, and sweets by a lot. Not that I never eat them but it's rare. 2. I have a "Splurge @
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perviousay. " Not a cheat day, as I track every bite, but a day I use a big chunk of my Weekly Points for a date date with hubby and/or an indulgence. I weigh in on Saturday morning, so Saturday is my "Splurge @
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perviousay. " I don't always do it but I know I can! Plus, during the week, should I have a craving, I just tell myself I can have it Saturday! And that seems to help and quiet often, I end up not even wanting it by then!