Walmart. But, check the tags. A brand you may not know the name of may say in the sewn-in label, "A division of ___" A bra saying that it is from a Division of Maidenform means they're using the same pattern and the same fabric as the bigger brand bras. They're just not spending the money on advertising or buying space at more expensive retail stores, hence the lower price. A 5x5 display in Walmart is cheaper than a 5x5 display in Kohls. But they want to protect the Maidenform Brand name so they create a division to sell through and customers usually only see the division's brand name on all the packaging so they're non the wiser.