Question

How do you get your campaigns to exit Learning Phase for high ticket info products ($1997+) ? My campaigns are getting "Learning Limited" warning.  

Answer 1

They need more traffic/clicks

Comments

@agnosticism I have a $2000/day budget and the CPC is less than $2. So we are getting a 1000 clicks everyday.  

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That should be more than enough to exit the learning phase. Can you post a screenshot of the message?  

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The point is that the campaigns cannot get a 50 purchases in 7 days when the product is worth $1997. What to so in such a scenario?  

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@trevatrevah how many purchases do you have? You said it, need to figure out how to convert more

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@agnosticism We have 7-10 max per campaign in 7 days

Answer 2

Switch the focus to lead conversions. So you can get 50 conversions to exit the learning phase. Otherwise unless you're spending $50-100K to achieve 50 conversions in a week for high-ticket you're always going to be stuck in the learning phase.  

Comments

@photo is on-point. Or look at your ATC and optimize for that conversion event. If you can drive double or triple volume into your ATC then your purchase conversions should improve as a function of your funnel’s natural conversion ratio. But I like Chase’s suggestion on optimizing for Leads; it just means you have to have a legit lead page on your site to attribute leads to.  

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@trevatrevah @postdate .  
https://www.chasechappell.com/faceb...phase

Answer 3

I am actually having the same problem. we sell golf club sets that go for $1000+ and are also experiencing the same thing. every time it goes into “Learning Limited” conversions tank! What I have done is been up dating the ad sets every 3 days with a new ad and removing the non performers and rotating in a new one so it goes back the “learning phase” we should connect and go over options!  

Comments

Can u send a screen here?  

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@roomy Yeah thats a nice suggestion. We can connect for sure.  

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@trevatrevah let me know when works for you!  

Answer 4

I’m also spending 1k a day!  

Answer 5

U need to get more conversions per 1 week. FB recommends get 50 conversions, but actually, u have to get more than 50. I recommend switch conversion that goes before purchases

Answer 6

I think you should try 28 days conversion window for high ticket sales because to end the learning phase you need to get 50 Pur in your Conversion Window, cmiiw