Question

Hey guys, Here you can see 2 different ad sets. Each one of them has exactly the same 4 ads. The only difference between them, is the target audience. It's clear that the 2nd one outperforms the 1st one. The question is: Do we have enough of a sample size, to terminate the under-performing one, and put our entire campaign budget to the winner?  

Answer 1

Ad-set budget -_-- Should have used CBO mate

Comments

@betty When using CBO the algorithm will find the winning audience, but remember to use ad spend limit in ad-set level.  

Answer 2

I would say you do! Just take in account that the reach and impressions are slightly different and whether this has an impact. If the other campaign had a similar reach, would your cpr come down possibly. Although it seems clear that one campaign is outweighing the other.  

Comments

Ty @isolate490

Answer 3

Would need some more info surrounding the product and what you’re trying to do. Very little spend to base the decision off. Why are you optimising for Landing Page Views?  

Comments

I choose traffic goal because the "conversions" have not produced results so far for me. So I describe my offer, and choose a proper creative, and then I try to get people to my landing page.  

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@betty okay does I wouldn’t use landing page views still. If that’s the case then optimise for a lower level website conversion at least