Question

HELP‼️ I have a CBO campaign that has been running for 2 weeks. Started out good until I added more adsets to it. But I was told adsets don’t repeat learning in CBO. But something isn’t right because last 3 days the cbo campaign or the duplicate one has not got a sale which is weird. It has 7 2+ ROAS but they are now dropping. My question is this. There are like 12 ads inside ad sets that have been slow delivery. I’m talkin has only done 1-20 clicks each within 2 weeks. Most below 10 clicks. Should I kill them off or leave them? Some do have 1 or 2 add to carts but not performing. What should I do?  

Answer 1

Im not sure the right anyswer for this- but I was told CBO campaign do not like messing with. It's not the best for testing purposes. So if you wanna test, use an ABO campaign. Now that ABO is going away, we're going to have set them up separately and test the adsets separate like that. But was told not to play with a CBO campaign too much. Anytime, we touch it, it never seems to work as we like it to either :)

Comments

@maegan that definitely makes sense

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@maegan do you test each an every LLA group or interest you start with?  

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? @glabrate Thanksson Can you clarify question?